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Auditing Social Media

Biweekly on Thursdays at 9:00 a.m. Central Time in one CPE event

Definition: A social media management audit is a series of steps taken to evaluate and optimize critical processes supporting the social media strategy. Performing a social media audit can help any organization to stay on top of its virtual presence.

Conducting a social media audit is a key part of managing the operational risks within this social media driven world. You will hear sensible solutions to controlling the chaos that comes with social media connections. Social media needs to be managed properly with internal controls to reduce the inherent risks it creates.

Completing a social media management audit answers several questions about the relationship between an organization and its virtual audience including:
- Do policies align with and promote good practices?
- Are the appropriate virtual assets being acquired?
- Do processes adequately mitigate reputation risks?
- Is access security adequate?
- Are there sound controls over the use of virtual assets?

The internal audit of Social Media can have within its scope:
- What are the "irregularities" that the auditor needs to be looking for?
- Are the Facebook posts being properly approved for content and consistent with our values?
- Do we fact check all social media posts?
- Are there virtual profiles that are not in line with an organization's marketing plan?
- Are the virtual assets aligned with the organizations' mission statement and values?

- Are controls in place to disposed of virtual assets?

This timely, 2.5 hour CPE training event is designed for the experienced internal auditor and others who have to create a realistic assessment of the Social Media assets of an organization.

The retail cost of this 2.5 CPE internal audit training event is $150.00 for the first attendee from a single organization.

Each attendee will receive 2.5 CPE Hours (YB). A certificate of completion will be provided.

Program Level of Understanding: Basic
Prerequisites: None
Advance Preparation: None
Delivery Format: Group Internet Based
NASBA Field(s) of Study: Auditing
CPE Credits: 2.5 based on 50 minutes of instruction per hour

Tradecraft

Tradecraft, within the internal and external auditing communities, refers to the techniques, methods and technologies used in modern financial and internal auditing and generally, as part of the activity of creating assurance. This includes general topics or techniques (interviewing, for example), or the specific techniques of an organization (the particular form of performance improvement (Lean Six Sigma), for example).

Instructor

Robert Berry will be the instructor and he is known as "That Audit Guy".

Robert believes the ultimate goal in business is to improve people, processes and profits. Every organization exists to make some sort of profit. Behind every profit is a series of business processes that must be in sync. But behind every process is a person. People are the heartbeat of every organization and need to be developed and supported.

Robert has spent the better part of his career trying to bring out the best in people. As a result, you will find that his training courses are practical and actionable. The compelling content typically contains good visuals to stimulate recall along with clear and concise language. As a service provider, Robert's approach is honest yet empathetic. The internal audit function and management can work together to evaluate processes in an organization to bring out the best in everyone.

Robert has worked as an auditor and an accountant in small and multi billion dollar organizations. You will find the standard alphabet soup behind his name (CPA, CIA, etc), but improving people, processes and profits is what matters most.

 

CPE Event Highlights

This virtual event reviews and answers the following questions:

  • Why is the Internal Audit function interested in Social Media?

  • What are operational risks within social media?

  • What is an organization's virtual real estate?

  • Why is content so important?

  • How should an organization engage its audience?

 

Learning Objectives

Attendees will:

  • Learn how to identify social media risks

  • Understand how an internal audit project can address these risks

  • Learn how to look at an organization's social media ecosystem.

  • See how separation of duties also is very important in social media

 

Key Issues on the Agenda

Introductions
Why Audit Social Media
Understanding the Social Media Impact
Reputationl Risks
Safeguarding Virtual Real Estate
Don't Crush Your Brand
Make Sure Engagement is Appropriate